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How heavy is too heavy for an online shopping cart? The internet has done a lot of great things for our industry, from allowing us to showcase our entire inventory online, to providing an endless resource of information, resulting in a more knowledgeable consumer than ever before. It’s also done a lot of damage. Be […]
Believe it or not, most couples do… No, romance is NOT dead, but times have changed, and in many households women have become equal part decision-makers. While surprise proposals are certainly romantic, an engagement ring is no small purchase, nor unimportant, so more often than not we are seeing couples take pleasure in the […]
The same way your location can make or break a beautiful home, so can a setting make or break a beautiful stone! When it comes to a Diamond, it’s all about LIGHT! How light enters the stone, how the stone it captures, reflects and refracts it, and how it brings a stone to life! […]
Battle of the 4C’s. What really matters, and why? You are a smart and savvy consumer, so there is a good chance, at this point in your research, you have a good idea of what the four C’s are, and a rough understanding of all that glitters. I mean, D = expensive, I3 Clarity = […]
